Visual Design & Implementation
Logo Development & Branding
Visual Design & Implementation
Branding & Identity
Established in 2008, Hearth Electric is a lighting design company, based in Bellevue, Washington that mixes traditional and modern lighting practices. Be it a commercial, public, architectural or artistic endeavor, Hearth Electric has the solution to any of your lighting challenges. They maintain an unparalleled level of quality in their work by continually monitoring and refining their process to ensure industry standard-safe work. Hearth Electric is the right choice for those who want lighting that is both functioning and elegant.
The Hearth Electric logo was designed to evoke a feeling of progress and stability. While still being it’s own unique aspect, the “circle h” mark does take small cues from the General Electic logo. The circular single line design is representative of a lightbulb filament. Yellow and Black were chosen for the color palette as they are refined and upscale, but still feel warm and welcoming.
Branding | Logo Development | Print Design | Art Direction
Words & Letters
Typography has been the focus of my work, regardless of what I have been designing since I took my first typography class at Rochester Institute of Technology. I had a very impassioned teacher who ingrained in us the importance and beauty of properly set type. It was hard to leave his class and not have absorbed even a fraction of his love and admiration for typography.
Many years later, I started down the path of hand-lettering. While similar in many ways, this discipline requires a completely different approach. You are creating letter forms that need to marry together, but have no other extended family. That is part of the blessing and the curse of hand-lettering, one that I happily take on. It lends a unique and personal touch that you cannot always find with typefaces.
What you see to the right are small experiments with lettering, combined with textures, photo’s, and color.
Fun Fact: Many of the lettering examples you’ll find on the following pages are movie quotes and lyric segments that for one reason or another started looping in my head. Oh, also my dog Thomas.
Hand-lettering | Composition | Bézier Curves | Textures | Photoshop
Logo Development and Branding
Perk Coffee started in the Sodo neighborhood of Seattle, Washington in the Fall of 2013. Their intention was simple: roast excellent coffee grown all over the world, and provide it to those who desired a great cup. But Perk had grander plans right from the get-go—compete with the large, mass produced coffee companies, but taste as though their beans were roasted right down the street. Even with their expansion, their goal has remained the same; be accessible to everyone. So whether you live in an urban neighborhood or a new home in the ‘burbs, make Perk Coffee your next cup.
The goal of this project was to design packaging marketable to middle America. It would be sold in places like Safeway and QFC, and would compete with companies like Tony’s or Seattle’s Best. I used bold, modified typography with bright colors to assure it stood out on the shelf.
Packaging | Branding & Identity | Typography | Art Direction | Photo Editing
“Terror of the Northeast”
Black Sheep Squadron is a raw aggressive punk band from Syracuse, New York. Not only are they one of my favorite bands, but they are fronted by one of my closest friends. I compiled 2 different releases for this project—their Foreign Object LP and a live recording, both of which came out in 2005. The imagery was sourced directly from the band, as they have a vast collection of old wrestling pictures and illustrations. I lettered the band name, album title, and song names to fit the illustration I was using for the cover. The illustrated cover was drawn by their guitar player Mike Tommyrot, though fully colored by me in Photoshop since the original was in black and white.
Conceptually, I pulled from late 70’s to early 80’s wrestling, horror movie, and comicbook aesthetics. Each of those things, especially at that time, had a lot in common with punk and they all influenced each other a great deal.
Visual Design | Lettering | Typography | Art Direction
Collaborator: Kellin Holmes
Skateboarding is growing both in popularity and credibility. While it’s great exercise, and good for those not cut out for team sports, skateboarding is hard; over 50% of kids quit within the first year. RYZR is a mobile app paired with a two-piece device that attaches to a skateboard between the trucks and board. It measures most imaginable metrics involved with skateboarding. Distance traveled, vertical gain, speed, airtime, and even board rotation; RYZR can tell you the name of hundreds of complex tricks as you land them. It gives you tips on fundamental techniques such as proper feet position or how to time your pop in order to better nail a trick. As you improve, RYZR rewards you with badges to share on social media.
Visually we wanted RYZR to look modern and sleek, but still appeal to the energetic culture inherent with skateboarding. We chose specific verbage to be used within the app, and despite it being marketed to a younger demographic (10-18 yo), we designed the appearance and functionality to appeal to a wide range of age groups.
UI/UX | Prototyping | Wireframing | Visual Design | User Testing | Branding
“An Adventure of the Mind and Spirit”
Collaborator: Chloe Collyer (Photographer)
At its most basic, Ishmael is a simple conversation between two characters. At its most urgent; a cautionary tale about humanity and how we fit into the world at large. It is a piece of literature that has genuinely transformed the way I view my place in the world. When given the option to design a book or a magazine for Fall quarter, the choice couldn’t have been any simpler.
The design concept is that the book represents the character Ishmael—one half of the conversation, while the reader represents the other side. I chose to hand-letter the title to give it a more personal touch. The lettering was inspired by traveling circus’ from the early 1940’s, while the body copy was set in ITC Caslon 224, as I wanted something elegant, refined, and easy to read.
Typography | Hand-lettering | Book Design | Art Direction
Play Poster Design
This play is about a fisherman found dead, drowned in his own nets, off the coast of Washington state. Was he murdered? Was it an accident? With Post-war racism still ever present, the authorities accuse a local Japanese-American man of the murder but the towns newspaperman has information that could free the suspect. However, this man is keeping secrets of his own that may prevent him from doing the right thing.
There is so much great imagery within this story, that I had a great deal to pull from. Being able to represent the tension and conflict that existed between the two cultures was imperative. It was equally important to show the ulterior motives carried out by the characters and that things are not always as they seem. I chose to go with a rough hand-lettered script (with very small speckles of red) for the title to symbolize the notebooks and letters throughout the story.
Hand-lettering | Illustration | Art Direction