Branding & Identity
Established in 2008, Hearth Electric is a lighting design company, based in Bellevue, Washington that mixes traditional and modern lighting practices. Be it a commercial, public, architectural or artistic endeavor, Hearth Electric has the solution to any of your lighting challenges. They maintain an unparalleled level of quality in their work by continually monitoring and refining their process to ensure industry standard-safe work. Hearth Electric is the right choice for those who want lighting that is both functioning and elegant.
The Hearth Electric logo was designed to evoke a feeling of progress and stability. While still being it’s own unique aspect, the “circle h” mark does take small cues from the General Electic logo. The circular single line design is representative of a lightbulb filament. Yellow and Black were chosen for the color palette as they are refined and upscale, but still feel warm and welcoming.
Branding | Logo Development | Print Design | Art Direction