Perk Coffee started in the Sodo neighborhood of Seattle, Washington in the Fall of 2013. Their intention was simple: roast excellent coffee grown all over the world, and provide it to those who desired a great cup. But Perk had grander plans right from the get-go—compete with the large, mass produced coffee companies, but taste as though their beans were roasted right down the street. Even with their expansion, their goal has remained the same; be accessible to everyone. So whether you live in an urban neighborhood or a new home in the ‘burbs, make Perk Coffee your next cup.
The goal of this project was to design packaging marketable to middle America. It would be sold in places like Safeway and QFC, and would compete with companies like Tony’s or Seattle’s Best. I used bold, modified typography with bright colors to assure it stood out on the shelf.
Packaging | Branding & Identity | Typography | Art Direction | Photo Editing